My practice has always been about my patients needs… not what I want, but what they want. I could clearly sense that my patients wanted to be able to buy things online, even eyewear, because they were asking for PDs and prescriptions they had not asked for in the past. It kind of surprised me the volume of traffic on the website. I just wanted a tool to compete. The response to the website has been directly proportional to our doctors’ enthusiasm in the exam room, just like in every other aspect of the practice. We have implemented information about our online store in every area of our office. Interestingly, our [in store] revenues are up double digits since we implemented the online optical store. We have nothing else to attribute this to than to the implementation of the online store.
– Plano TX

We have found that people are going online and shopping [our site], picking out a frame, and then coming into the office and purchasing it here without any discount. Our in-office revenues are up eight and a half percent in real dollars.
– Charleston, WV